Xanco Jewellers
Website
Xanco Jewellers is a distinguished name in the luxury watch and jewellery industry. Known for their exceptional collection of high-end timepieces and fine jewellery, Xanco Jewellers caters to a discerning clientele seeking both new and pre-owned luxury watches.
Client Requirements
To enhance their digital presence and provide a seamless shopping experience, Xanco Jewellers sought a comprehensive website redesign and development and digital marketing activities. Their requirements were as follows- Modernise the Website: Xanco Jewellers needed a fresh, contemporary look that reflects their luxury brand while appealing to a global audience. Enhance User Experience: The goal was to create an intuitive, user-friendly interface that simplifies the browsing and purchasing process. Improve Mobile Responsiveness: Ensure that the website performs optimally across all devices, particularly mobile phones, where a significant portion of traffic originates. Boost SEO and Visibility: Optimise the site for search engines to increase organic traffic and improve the site’s ranking for relevant keywords. Showcase Products Effectively: Develop an engaging product display system to highlight their premium selection of watches and jewellery.
How eSolutions Assisted Xanco Jewellers
Development Team
The design team created a sleek, modern look that reflects the luxury of the Xanco Jewellers brand. High-resolution images, clean lines, and a sophisticated colour palette were used to create an inviting and upscale online environment. The website features a custom layout with strategically placed sections to showcase featured products, new arrivals, and special collections. This helps in drawing attention to high-priority items and promotions. Advanced filtering options were implemented to help users easily search for watches and jewellery by criteria such as brand, model, price range, and condition. Checkout process was optimised to minimise steps and reduce cart abandonment, providing a smooth and efficient purchasing experience. The site was developed with a responsive design to ensure it adjusts seamlessly to various screen sizes and devices. This provides a consistent and high-quality experience for mobile users.
SEO & Marketing Tools: Google Analytics, SEMrush, Ahrefs
On-page SEO was implemented, including the use of targeted keywords to improve search engine rankings. Engaging content was created to attract organic traffic, including blog posts, product descriptions, and landing pages optimised for search engines.
Technologies Utilized
Shopify, Bootstrap, AJAX, JQuery.
RESULT
The redesign and development of Xanco Jewellers website have been a resounding success, achieving all project goals and delivering a sophisticated online platform that meets the needs of both the business and its customers. By focusing on luxury representation, user experience, and technical excellence, Xanco Jewellers now has a powerful digital presence that enhances their brand and drives growth.
