Insights

2024 will definitely be a great year of change in terms of SEO. Over the years, Google has been keeping professionals right on their toes to attain the first ranking in the world of search. Nevertheless, with changing scenarios, and to help you sail effectively through this process we have put together some predictions for the year 2024.

Here are our predictions for the top trends that will influence SEO optimizations.

Content creation strategy 

People grasp information in several ways- through text, visually, audible and often together. There are certain search engine algorithms like google are advancing to reflect their experience for the users. Gone are the days when algorithms just looked at the individual web pages of a website as a single piece of text content. Now Google is looking at different ways real people can consume information- text, images, infographics, tables, charts and interactive elements.

Visual search has seen a steady rise in the last couple of years. Therefore, going into 2024, google will expand its foothold in multi-search features. It is a feature that lets you do a visual image search by simply taking a photo and adding text. Once you do it, google pulls out the search result based on the image and text you have inputted.

Google is using its powerful image analytic capabilities to improve its services. Its long-term strategy is to broaden its utilization across several tools and interfaces.

Use of AI and Machine Learning

For many years, writers have utilized AI tools to support content writing. Then in the year 2022, many AI creative tools led to creating content from scratch with little human intervention. Keywords prompt the AI to generate content based on images, content and basic information. In 2024, a new model is expected to be rolled out GPT-4. It is expected to create even more human-like writing and design.

Focus on Human Experience

Content is not the only segment Google is focussing on. In 2024, you can expect Google to focus more on user experience. Google has updated its algorithm to incorporate the three core web vitals-

• Largest contentful paint
• First input delay
• Cumulative layout shift

In 2024, the focus will include additional metrics for measuring user experiences. These will attempt to quantify key aspects of user experiences like interactivity, load speed, visual stability of a page etc. The goal is to improve the onsite experience for the users and keep them engaged.

Focus on Long Tail keywords

As per the study, it has been found that only 25% of desktop searches and 15% of mobile searches resulted in zero clicks. Instead, clicking on other google products, such as images, news etc., were major search players. It has been noted that google is going to become more exploratory. In future, google wants to think about different ways to be more helpful on the lower pages as well such as 2-4. More and more SERP features entice users to refine their searches or interactivity with google products. You can expect the google algorithm to become more sophisticated, so content creators must target keywords mindfully. 2024 will see an increase in-

• Importance of understanding and targeting specific semantically related keywords.
• Focus on long tail keywords.
• Ability to target more conversational queries.

Quality over quantity

In recent years, search engine algorithms have seen a lot of change. They have become more sophisticated when it comes to understanding keyword search intent. The purpose of user search is the keyword search intent. Google automatically interprets the intent and shows the result to align with the understanding. It is done to match and better serve the audience, reduce their bounce rate, increase online engagement and more.

As algorithms are able to understand the intent, they are therefore also able to group related keyword research. This means 2024 will consolidate similar pieces of content to better align with search, not just the creation of new web pages to match every keyword variation. So for businesses, it means investing in quality content over quantity that better describes the keywords.

Featured snippets and zero-click results

Seo keeps evolving! And companies need to catch up with the latest SERP trends to stay ahead of the competition in organic search. Featured snippets and zero-click results seem to rule in 2024 in the SERPS. It is important to note that the zero-click results take a lot of click share. But they are eye-catching and placed at the top of SERP. So the probability of a user clicking them for additional information is at an all-time high. Therefore, you can explore the keywords that trigger the SERP features more often than others. And accordingly, you can update your website content to win more. Look for the keywords that trigger Google SERP features!

Need Help in Preparation of SEO Strategy for 2024?

One of the important things to note is that the SEO landscape won’t stay stagnant in 2024. It is going to evolve and become more optimised. Therefore, to stay ahead of the competition, be prepared to change your strategies and stay afloat with the latest trends. If you are looking for organic support, let us know.

At eSolutions, we would love to help you increase the Google Rankings for your business!